Case Study of Dondero Jewelry

Dondero Diamonds and Fine Jewelry has a rich 67-year history in South Jersey, starting in 1948. Dondero Diamonds and Fine Jewelry is a full-service fine jewelry store featuring diamonds, precious metal and gemstone jewelry and watches. Featuring a vast inventory of over 5,000 jewelry items, offering fine jewelry at the most affordable prices.

Dondero Jewelers is one of the most popular jewelry stores in Vineland. Since 1948, it has built its business with outstanding products and customer service. Clearbridge was asked to create a campaign around this premise.

Most jewelry store customers have a certain expectation when they visit a store or log onto the website. They expect courteous sales people, a good selection, comfortable surroundings and a website that is easy to navigate. Dondero’s sets its expectations higher. This campaign examines all the ways that Dondero Diamonds and Fine Jewelry sets a higher expectation for its customers.

With the tagline “Beyond the Expected,” the campaign features both attractive, happy customers and stunning jewelry to make its point. The ads are both clever and beautiful and juxtapose the emotions of the person and the jewelry they are buying.

Creative assets that are both clever and beautiful and juxtapose the emotions of the person and the jewelry they are buying.

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