3 Tips to Foster Engagement on Facebook

Businesses of all sizes are seeing a sharp decline in Facebook engagement thanks to the social media behemoth’s change in algorithm, giving preference to showing friends and family posts to its user over business page posts.  Outside of increasing your brand’s...

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How To Find Your Customers On Social Media

As originally published on According to the Pew Research Center's 2018 social media fact sheet, around 70% of Americans use some form of social media. With that many users, it can be overwhelming to understand which demographics use which platforms....

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Is Content Key to a Successful Digital Marketing Strategy?

If you own a business, you’ve likely heard that “content is king.” But how true is this statement? It is incredibly accurate. Content marketing — or the creation and distribution of valuable, relevant copy that attracts a clearly defined audience —  strengthens your...

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