Is Content Key to a Successful Digital Marketing Strategy?

If you own a business, you’ve likely heard that “content is king.” But how true is this statement? It is incredibly accurate. Content marketing — or the creation and distribution of valuable, relevant copy that attracts a clearly defined audience —  strengthens your...

read more

Brand Response Time on Social Media

If a customer called your business to ask a question, more than likely you or someone from your team would pick up the phone and happily answer any inquires. So, why do most brands and businesses ignore, or at least delay, answering comments and reviews on their...

read more

Is Your Email Marketing Compliant with the CAN-SPAM Act?

As originally published on Most businesses use some form of email marketing. Whether it is a weekly newsletter or a monthly sales promotion, emails are a great way to reach an audience who wants to hear from you. After all, they all opted into your emails,...

read more