Developing Best-Buyer Personas

Developing Best-Buyer Personas

How much do you really know about customers? What do they have in common? What are their personas? Buyer personas are fictional, simplified representations of your ideal customers.  These personas can help you understand and identify the people you are trying to...
How to Get the Most out of Live Video 

How to Get the Most out of Live Video 

We live in a digital age where many feel a constant need to document their lives and share this content with their social media communities. From posting what one ate for breakfast to partaking in political demonstrations, social media fulfills a strong desire to feel...