Developing a Winning Marketing Strategy

Developing a Winning Marketing Strategy

As a small business owner, you’re responsible for a variety of tasks. However, developing the right marketing strategy for your business is a critical step toward success. All you need is a little time and effort to make a plan. Let’s get started with these five...
Developing Best-Buyer Personas

Developing Best-Buyer Personas

How much do you really know about customers? What do they have in common? What are their personas? Buyer personas are fictional, simplified representations of your ideal customers.  These personas can help you understand and identify the people you are trying to...
How to Get the Most out of Live Video 

How to Get the Most out of Live Video 

We live in a digital age where many feel a constant need to document their lives and share this content with their social media communities. From posting what one ate for breakfast to partaking in political demonstrations, social media fulfills a strong desire to feel...
Build Landing Pages that Convert

Build Landing Pages that Convert

Incredible social media? Check. High-performing Search Engine Optimization? Check. Awesome online advertisements? Check. Killer landing page? … um … The landing page can make or break an online campaign. Even if you have everything else going for you, if you do not...
Five Tips for an Awesome YouTube Channel

Five Tips for an Awesome YouTube Channel

Video has taken over social media. Technology has created a generation that can create a video anywhere at any time with their smartphones, and businesses hoping to sell to them have to keep pace. A branded channel on YouTube is the best place to get started in online...
How to Sell on Instagram

How to Sell on Instagram

Instagram has more than 600 million active users who skew young, urban, and female. If at least one of those qualities fits your customer demographic, Instagram can be a powerful sales channel for your product. Sound attractive? Here is an overview to get you started....