We build brands with a clear strategic focus, compelling creative and a stepwise approach so that all communications connect with your target audience, so you can move forward, decisively.
The power of the brand.
Nothing says more about your business.
Nothing can take a business further than a strong brand. Just look at the brand icons that we easily recognize: Apple, Nike, Levi’s, Target, just to name a few.
A brand is truth. A statement of intention. A promise to your customers. It is the essence of what your company stands for, conveying instantly with clarity and purpose.
That’s what makes effective branding so important. Strong brands have the power to not only increase sales and market share, but shape public perception, define categories and build lasting bonds between you and your customers.
Our creative experts provide you with a broad array of eye-popping creative communications services including advertising creative like print ads, television commercials, out-of-home, point-of-sales collateral materials and much more. We also have top graphic designers who specialize in designing logos, pamphlets, annual reports, flyers and more.
Are you an entrepreneur with a new start-up idea? Are you launching or re-launching a new product or service? Have you decided the time has come to give your personal or business brand a facelift? If so, we’re ready to help you dazzle your audience and leave your competition in the dust. Clearbridge will put the brightest business and marketing minds to work building your brand.
Videos, Instant Streaming, Email Marketing, Blogging, Text and Instant Messaging, E-Commerce: These are just a few of the digital platforms dominating the online marketing world today. There’s no escaping it, but that’s okay because we wouldn’t want you to. Digital makes today one of the most exciting times in history to be marketing a brand.
Social Media is in a digital marketing category of its own. Did you know that nearly 60% of marketers are using social media for more than six hours a week? 83% percent say that social media is important for their business. Those are huge numbers, which means your business needs to be there. If you’re not, it’s time to get on board. We’ll help you make sense of Facebook, Twitter, LinkedIn, Google+, Snapchat, Instagram, Pinterest, YouTube, Tumblr, and 30 more just like them. Then, we’ll work with you to choose the right platforms to promote your brand and engage with your audience – and make the magic happen.
Search Engine Optimization
Search Engine Optimization, or SEO, is as important as it sounds. It’s what makes Google and other search engines stand up and take notice. It’s also a bit of a science as effective SEO requires the perfect mix of keywords and high-quality content. One without the other simply doesn’t work. At Clearbridge, we identify your keywords early on and make sure they’re integrated throughout all of your marketing outreach. We also update them on an ongoing basis, as what is “key” today, may not be tomorrow. SEO is an ongoing process, one that we have down pat.
Core to every successful marketing campaign is strategic research and planning. That’s why we conduct a comprehensive business audit for all of our clients as they come on board. We get to know your company history, current operations, existing communications and marketing outreach, target audiences, overall industry, business goals and objectives, key selling points, competition, industry influencers and more. It’s a huge information and intelligence gathering process that’s worth its weight in gold that allows us to map out a customized marketing strategy specific to your business. Let us show you how it’s done.
Before we can put together a strategy that’s on-target, you’ll need proven research. From industry trend data and competitive information to the type of important information that comes from due diligence, our in-house researchers help ensure that our strategic, creative and tactical thinking is relevant and on strategy.
More than one billion websites power the world’s information highway. If you own a business or manage a non-profit organization, few tools are more important to your success. When designed as part of an overall marketing strategy, a website serves as the hub for all branded communications. It establishes your voice, identity and provides value on an ongoing basis. At Clearbridge, we create websites every day that are designed to tell your story, attract new customers and convert leads. All sites are mobile friendly and Search Engine Optimized — two features no site should ever go without.
Our seasoned media planning and buying professionals will guide you to the best and most cost-effective places to get your message out to your target audience. We have extensive experience in purchasing television, radio, print, out-of-home and even guerilla tactics that will maximize your budget.
We immerse ourselves into your business.
We do the research necessary, gathering important information as it pertains to your business. We look at the competition,
demographics and audience motivators. We develop insights and understanding about your business that help define an appropriate course of action.
That information is then meticulously analyzed and a final positioning statement is developed. Then, and only then, does the fun start. Our branding professions then craft a brand personality and style, and implement it through all of your marketing and media decisions.
The final step is assessment. When we get there, we stop and look around. We make sure we’re in the right place. We don’t stop until you are completely satisfied with the brand we have created.
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Ready to move your brand forward?